So let's first understand what are domains. Domains are simply ISPs (Internet Service Providers). These are taken from the user-agent string when SiteCatalyst code is executed on your site. None in this report signifies that user-browser sent just an IP address. See an example below:
So, in simple terms, Domains report tells you what ISP providers your site visitors are subscbied to.
Domains report is also different from Referring Domains report which lists which sites visitors use just before landing on your site e.g. google.com.
Top Domains? Present ma'm !!! :-) What do you do?
Top Domains report tells about which country your visitors are visting your site from. Deah... Omniture is duplicating their reports... isn't it same as Countries report under Geosegmentation, does that not tell me the same?
Well, that doesn't. While Countries report is based on visitor's IP address, Top Domains report uses ISP address to identify where visitor was surfing your site from. And results are different!
Countries (and other GeoSegmentation reports) report gets the IP address of the vistor, looks into the database of DigitalEnvoy (partner of Adobe) and then attributes metrics to matched entry.
Top Domains reports goes through entreis in Domains report, looks at the ISP URL, gets the country out of it e.g. .uk for United Kingdom, .in for India and puts the metrics against listed countries. See example below:
If you check both images closely, first metric against None in Domains report is same as IP Address Only value in Top Domains (trust me, I don't make up these numbers!)
Hope it was useful, and yes before I switch the lights, thanks to my friends :)
thanks Rajneesh this was really helpful
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